Vanksen
Guillaume CLOUX is a seasoned digital strategist with extensive experience in the digital marketing sector. Since January 2018, Guillaume has served as a Senior Digital Strategist at Vanksen, where responsibilities include developing strategic recommendations across various digital domains such as digital strategy, acquisition, social media, and brand content. Additionally, Guillaume held a role as a Consultant Digital Junior at Université de Lorraine, focusing on guiding students through digital presence audits and strategic planning. Prior experience includes positions at XField Paintball SAS as a Marketing Project Manager, at MONKEES in junior project management, and as the Head Editor for Toiledefond.net. Educational credentials include a degree from TBS Education, with prior studies at Lycée Voltaire and Lycée Honoré de Balzac.
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Vanksen
Vanksen is a digital, social media marketing and advertising agency that assist renowned brands in conceiving and implementing online and offline communications concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).With over 80 employees in Paris, New York, Geneva and Luxembourg, Vanksen’sclients include leading global brands like ArcelorMittal, Audemars Piguet, Belambra, BIC, Bulgari, Caisse d’Epargne, Canal Plus, Citroën, Coca-Cola, Danone , Disney, ESCP Europe, Grand Optical, Guerlain, Heineken, Jean Paul Gaultier, Longines, L’Oréal, Louis Vuitton, Louvre Hotels, Nigloland, Passoa, Quiksilver, Salomon, SaraLee, SFR, Sony, The Body Shop, and VVF.Vanksen’s expertise include:- Consulting & Strategy definition: audits and benchmarking, communication strategy (digital, social media, media or global).- Creative: developing viral and 360-degree concepts.- Production: digital, viral, print, film and event-driven campaigns.- Media and activation: implementation of web 1.0 media plans (natural and sponsored brand visibility in search engines, online/offline ads) and 2.0 media plans (strategy and management for Twitter and Facebook accounts, including PR2.0+ sponsored links and video seeding on the 8,000 blogs connected via www.buzzparadise.com.- Monitoring and analysis: monitoring, management and protection of brands’ e-reputation. Analysis of online conversations about key brands and optimization of the performance of ongoing campaigns and websites.- Training: participation in over 70 conferences and seminars per year. Providing training per topic, target industry, marketing 2.0, buzz, viral marketing best practices.With over 3000 published posts and 125,000 page views per month, the agency’s blog http://www.culture-buzz.com is the biggest word-of-mouth and 360-degree campaign website in France. The blog analyzes the latest trends in blog, buzz, guerrilla, and viral marketing every week. It is available in English and in French.
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