Marissa Lavigne

Marissa LaVigne has extensive experience in marketing and loyalty programs, working in various roles at different companies. Marissa started their career as a Market Research Consultant at Resource Systems Group in 2006, where they conducted research for Motorola's Device Portfolio Optimization project. In 2007, they briefly worked as a Staff Consultant at Frank Lynn & Associates before joining United Airlines.

During their time at United Airlines, Marissa held several positions, including Loyalty Redemption Manager, Manager of Loyalty Chase Program Marketing, and Senior Manager of Loyalty Co-Brand Marketing. In these roles, they led various marketing and retention strategies for United's Cardmembers, developed Cardmember surveys, collaborated with stakeholders to create marketing assets, and managed Cardmember event programs.

In 2021, Marissa joined Walgreens as the Director of Customer Loyalty Marketing. Marissa led a team in developing personalized offers and rewards for myWalgreens loyalty members, driving engagement and sales. Marissa also collaborated with internal stakeholders on usability, customer experience, and test plans.

Most recently, in 2023, Marissa became the Director of Marketing at Vantage Airport Group. The details of their work in this role are not provided.

Marissa LaVigne holds a Master of Business Administration (MBA) degree from Boston College Carroll School of Management. Marissa also obtained a Bachelor's degree in Political Science and Economics from the College of the Holy Cross. In addition to their formal education, Marissa has obtained the Certified Marketer Level 1 (CM1) Credential from General Assembly in September 2021.