Lotta Vänskä

Lotta Vänskä is a seasoned marketing professional with extensive experience in growth marketing and digital strategy. Currently serving as Growth Lead at Vapaus since March 2021, Lotta develops and implements brand, marketing, and communication strategies to drive business goals and international expansion. Prior to this role, Lotta was Head of Digital Marketing and Customer Experience at Arkkeo, where a focus on data-driven marketing enhanced user acquisition. Lotta's earlier roles include Digital Marketer and Office Manager at Fondia Oyj, where diverse responsibilities spanned personalized B2B marketing, customer service automation, and office management. Lotta also has a strong foundation in customer service from earlier positions at Paulig Group and Anttila Oy. Educational credentials include a Bachelor's Degree from Laurea University of Applied Sciences and studies at the University of Turku, complemented by a Finnish Matriculation Examination from Tapiola Upper Secondary School.