Phoebe Qian

Segment Lead, User Growth Applied Analytics
at Adobe Systems

Phoebe (Yiru) Qian is an experienced marketing analyst currently serving as Lead Analyst in Growth Marketing Applied Analytics at Adobe since October 2021, focusing on growth and product analytics for Adobe Express. Prior to this role, Phoebe held positions as Senior Analyst in Integrated Marketing Analytics at Adobe and Senior Associate Consultant at Neustar, Inc., where responsibilities included multi-touch attribution modeling and delivering marketing measurement solutions for Fortune 200 clients. Phoebe's earlier experience includes working as a Media Planner at interTrend Communications, where campaign optimization and media planning were key responsibilities, and roles as Media Coordinator and Marketing Intern in different organizations. Phoebe holds a Master’s Degree in Communication Management from the University of Southern California, earned in 2017.

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