Floris Diemel

Floris Diemel is an experienced entrepreneur and executive, currently serving as the Founder and President of VARAI since January 2024, a company dedicated to providing seamless online eyewear solutions. In addition, Floris serves as the Founder and CEO of TRYME®, which launched in August 2019, offering a platform-independent solution that allows users to virtually try-on eyewear collections through advanced face AR technology. Previously, Floris was a Founding Partner at DE FOTOMEIDEN from April 2013 to March 2022 and worked as an Account Director at Quince Solutions between April 2014 and December 2018. Floris holds a degree from Hogeschool TIO UTRECHT, earned from 2012 to 2015.