Mary Sadeghy

Mary Sadeghy serves as Senior Vice President of Strategy & Account Management at Variety since November 2024. Previously, Sadeghy was the Head of Partnerships and Co-Director of Advancement at Sundance Institute from August 2015 to November 2024, where responsibilities included overseeing partnerships for global programs, including the acclaimed Sundance Film Festival, and managing complex negotiations. An interim role as Senior Vice President of Brand Partnerships and Business Development at Terry Hines & Associates in 2015 involved leading brand partnerships for clients such as Disney Music Group and Sony Pictures. Prior experience includes Associate Vice President of Marketing & Business Development at City of Hope, where Sadeghy launched the organization’s first national marketing campaign, and Senior Director of Marketing at Electronic Arts, overseeing a substantial marketing budget for a significant business unit. Educational credentials include an MBA in Finance from NYU Stern School of Business and an MBA in Political Economy from The London School of Economics and Political Science.