Samantha Gayle Bullock

Samantha Gayle Bullock is a highly accomplished music industry professional with extensive experience in editorial, partnerships, marketing, and event management. Currently serving as Music Editorial Contributor and Director of Consumer and Music Partnerships at Variety since September 2016, Samantha played a vital role in launching Variety's music business vertical and producing the inaugural HITMAKERS editorial feature. Previous positions include SVP of Music, Comedy & Special Events at Ambassador Theatre Group, Advisor for Artist Relations and Program Development at Base Entertainment, and Director of International Marketing at Capitol Music Group, overseeing global releases across diverse music genres. Samantha co-founded INDIGENOUS Promotions, where a successful agency catered to musicians and global brands. Early career roles at Lincoln Financial Media Co. and CBS/Infinity Broadcasting provided foundational sales and marketing experience. Samantha holds a B.A. in Speech Communications from Miami University and is currently pursuing a Governance program at UCLA Anderson School of Management.