Alessandro Peralta Zaru

Alessandro Peralta Zaru is a Project- & International Category Manager at VARTA AG since September 2021, focusing on the development of marketing strategies, collaboration with trade marketing teams across Europe and the Middle East Africa, and supporting new product developments in the Primary Batteries category. Prior to this role, Alessandro served as a Junior Project- & Category Manager at Bosch Power Tools and completed an internship in Retail Marketing, gaining experience in marketing concepts and logistics. Alessandro's early career includes vacation work at TDK in 2016 and 2018. Alessandro holds a Bachelor of Arts in Betriebswirtschaft from Hochschule Neu-Ulm and studied at Universidad de Monterrey in 2019.