Johannes Haas

Johannes Haas possesses extensive experience in international category management and online marketing, currently serving as Teamlead International Category Management Omnichannel and International Senior Category Manager Batteries Omnichannel at VARTA AG since March 2017. Johannes has a proven track record in campaign management, customer journey optimization, and cross-channel marketing, alongside a significant role in overseeing service provider relationships. As Geschäftsführer of Digitale Werbung since 2006, Johannes advises companies on comprehensive online marketing strategies, leveraging over 15 years of industry expertise. Previous positions include Sales & Customer Marketing Manager e-Commerce at AVERY ZWECKFORM GmbH and Head of Internet, Online Sales & Marketing at Stadtwerke München GmbH, highlighting strong leadership and strategic development in online sales. Johannes holds a Bachelor of Science degree from the Technical University of Munich.