Sara Grasa Herreruela

Sara Grasa Herreruela is a seasoned marketing and communications professional with extensive experience in the hospitality and real estate sectors. Currently serving as the Head of Marketing and Communication at Vivenio since November 2022, Sara is responsible for developing marketing strategies in the Built to Rent real estate sector. Sara also holds a position as an Associate Professor at Vatel International Business School, teaching marketing and communication in hospitality management programs. Previous roles include Marketing and Communication Director at Juan Valdez Café, Communication & PR Manager for Marriott International, and various marketing positions in hotel chains such as Hotel Emperador and Room Mate Hotels. With a strong academic background, including ongoing PhD studies in Marketing at Universidad Complutense de Madrid, Sara possesses multiple master's degrees in business administration, digital marketing, and tourism.