Karin Lago Nidsjö is an experienced professional in content management and communication, currently serving as a Styrelseledamot at Borås Elhandel AB since June 2024, and as a Content Manager at Vattenfall since November 2016. At Vattenfall, responsibilities include implementing content marketing strategies within a Nordic sales organization, focusing on developing an insight-driven process for creating relevant, SEO-optimized content. Karin has a rich background in copywriting, having held various roles at Lago Kommunikation AB, Gracemill Communication, and other advertising agencies since 1990. Educational qualifications include a Diplomerad DIHR in Communication and Media Studies and a degree in Tourism and Travel Services Management from Kalmar University, complemented by several leadership and communication training programs in 2024.
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