Vaud Promotion
Chantal Baer is a highly experienced professional specializing in brand strategy, international naming, and sustainable business management. Currently, Baer serves as the Brand & Go-to-Market Strategy - International Naming Expert at Swiss House of Brands, focusing on regenerative brands and business models. As the Founder and CEO of Admarka, Baer leads international naming initiatives while also contributing as an Advisory Board Member for Technology Staffing Group and a member of the Board of Directors at Vaud Promotion and Cercle suisse des administratrices. Baer co-founded the Global Naming Network, enhancing branding efforts globally, and has held key roles in various organizations, including Ikaara and Nomen Switzerland. An accomplished speaker, moderator, and writer, Baer frequently addresses topics related to branding, business transformation, and sustainability, complementing an academic background that includes a Master's Degree from the University of Geneva and a Sustainable Business Management certificate from the University of Cambridge.
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Vaud Promotion
Niché entre lacs et montagnes, au cœur de l’Europe, le Canton de Vaud est un territoire hors norme. Au sein de ses paysages à couper le souffle cohabitent les plus prestigieuses hautes écoles, des industries à la pointe de la technologie, des savoir-faire de haut niveau, des produits du terroir et un patrimoine d’exception. Vaud Promotion a pour mission de valoriser ces multiples atouts et de développer la notoriété du canton. À travers une image forte, des synergies et des actions qui génèrent des retombées, nous contribuons au développement économique du canton. Nos deux labels VAUD AMBASSADEUR et VAUD CERTIFIÉ D'ICI réunissent une communauté d’institutions et d’acteurs multisectoriels qui incarnent l'excellence vaudoise.