Alisa Focke

Alisa Focke is an experienced product manager with a focus on bike apparel at VAUDE since October 2019. Prior roles include Global Product Manager for Outdoor at INTERSPORT International, where responsibilities encompassed global range assortment development, market analysis, and cross-functional team collaboration. Alisa also served as Global Commercial Program Manager for Atomic Austria GmbH, optimizing sales processes and driving commercial programs across Alpine sports. Earlier experience includes marketing roles at Amer Sports Group and adidas Group, alongside a foundational coaching position in sports events. Alisa holds a Master of Science and a Bachelor of Science in Sport Management from Leipzig University, complemented by A-Level education from Sports High School Oberhof.