Eric (Vaughn) Bowermaster

Principal / Creative Director at Vaughn Creative Group

Eric (Vaughn) Bowermaster has over 20 years of experience in marketing communications. From 1997 to 2004, they worked at Eaton Corporation, where they served as Creative Director / Manager Creative Services and Marketing Communications Manager. During this time, they conceptualized and implemented an internal creative services group and helped start-up a new engineering services division, which was instrumental in reducing the corporation's marketing communications annual spending by 2.5MM dollars within the first two years of operation.

From 2004 to 2013, Eric was the Principal / Creative Director of Vaughn Creative Group, a full-service marketing communications firm headquartered in downtown Pittsburgh. Eric was responsible for talent acquisition and management of diversified professionals, developing annual marketing and integrated communication plans, project management, budget management and measurement, and helping clients navigate the buyer's journey with new and innovative approaches to project development and implementation.

From 2013 to present, Eric has been the Director of Marketing Communications at Data Science Automation. Eric's responsibilities include helping develop, execute, and manage the annual marketing plan, setting and managing budgets, and working with the CEO on growth initiatives and campaigns that have driven incremental sales. Eric also plans, develops, and manages internal and external content through the company's website, online advertising, social media, and other digital marketing activities.

Eric Bowermaster holds a Bachelor of Science (BS) in Design and Visual Communications, General from The Art Institutes. Eric also holds a certification in Inbound Marketing and Methodology from HubSpot.

Links

Previous companies

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Timeline

  • Principal / Creative Director

    March 1, 2004 - present