Allie Mertensotto

Allie Mertensotto, MBA, is an experienced marketing professional currently serving as an Account Supervisor at VaynerMedia, where Allie leads the Ulta Beauty Account. Prior to this role, Allie was an Associate Brand Manager at Spin Master, overseeing a $72 million portfolio and spearheading the rebranding of the GUND line. Allie also held various positions at Saatchi & Saatchi X, including Account Manager and Account Executive, where responsibilities involved developing shopper marketing strategies, managing cross-functional teams, and executing omnichannel campaigns for major retailers. In addition, Allie has experience as a Graduate Research Assistant at the University of Arkansas and worked as a Grocery Intern at Harvest Group, where Allie implemented a content management system. Allie holds an MBA in Marketing and a BBA in Marketing & Supply Chain Management from the University of Arkansas.