Anthony Scarola

Anthony Scarola is a seasoned media professional with extensive experience in digital media strategy and programmatic advertising. Currently serving as the VP of Media & Programmatic Lead at VaynerMedia since January 2020, Anthony oversees digital media strategies for notable clients, including Mondelez and Comcast, while leading the Programmatic & Paid Search Center of Excellence. Prior to this role, Anthony held significant positions at GroupM, PMX Agency, The Media Kitchen, and several other agencies, managing diverse client portfolios with substantial budgets across multiple sectors. Anthony's career began with internships at WLNY-TV, Inc. and NBC, complemented by a Bachelor's degree in Broadcast Journalism from Hofstra University.