Liat Zohar

CMO at vcita

Liat Zohar has a diverse work experience spanning over two decades. Liat is currently working as the CMO at vcita since September 2022. Prior to this, they worked at Camilyo from September 2020 to May 2022, where they established a marketing department and executed marketing strategies to promote the SAAS platform 12handz.

From 2017 to 2020, they held the position of VP Marketing at Webpals Group, where they oversaw various marketing teams and implemented a cohesive marketing plan to increase brand awareness and ROI.

Before that, Liat worked at AngelSense as the Head Of Online Marketing from October 2015 to May 2017. Liat developed and led the acquisition strategy across all marketing channels and established online marketing teams.

From 2007 to 2015, Liat had different roles at 888.com, including Marketing Director, Head of Media Buying and SEM, SEM group manager, SEM EN Regions Manager, and SEM Account manager. Liat successfully managed marketing acquisition strategies, led large teams, and achieved top-ranking positions in the competitive gambling industry.

Prior to their roles at 888.com, they worked as a Senior Marketing Analyst at 888.com from 2006 to 2007, as an Online Marketing Analyst at Random-Logic Ltd. from November 2003 to 2005, and as a Financial Analyst and Logistic and Purchase Coordinator at Comverse from 2001 to 2003.

Throughout their career, Liat has demonstrated expertise in online marketing, acquisition strategies, team management, brand development, and implementing cutting-edge digital strategies.

Liat Zohar holds an MBA degree in Business Administration and Management, General from Ben-Gurion University of the Negev, which they completed between 2002 and 2004. Prior to their MBA, they obtained a Bachelor's degree in Economics from Bar-Ilan University, where they studied from 1999 to 2001. Liat also pursued a Bachelor's degree in Business/Managerial Economics from Bar-Ilan University, although specific dates for this degree are not provided. Additionally, there is a mention of their attending Brener, although no further details regarding any degree or field of study are given.

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