Aleixka Block MacFie

Aleixka Block Macfie is a digital marketing professional with extensive experience in social media strategy and content development. Currently serving as a Digital Marketing Strategist at VCU Health since May 2020, Aleixka enhances brand awareness and patient engagement through creative communication and strategic planning. Previous roles include Interim Digital Marketing Strategist and Digital Marketing Specialist at VCU Health, where Aleixka successfully managed social media channels and implemented marketing strategies. Experience also includes a position as Digital Content Specialist at Kingsmill Resort, where Aleixka developed social media campaigns, and as Media and Communications Manager at The Virginia Living Museum, focused on enhancing brand visibility. Early career experience includes a Social Media Specialist Intern role at Matchbox Realty & Management Services, providing foundational skills in content creation and strategy execution. Aleixka holds a Bachelor of Arts in Journalism and a minor in Spanish from James Madison University.