Kendra Gerlach

Kendra Gerlach, MBA, APR, serves as Associate Vice President at VCU Health, overseeing a team of over 40 professionals in marketing strategy and growth. Since joining in October 2022, Gerlach has successfully launched a new brand platform, resulting in a 20% increase in preference in surrounding counties within six weeks. Prior experience includes serving as Director of Marketing and Communications at Virginia Commonwealth University - College of Engineering, where significant earned media outreach and integrated marketing efforts led to increased student enrollment and national rankings. Previous roles encompass leadership positions in communications at North Carolina Department of Health and Human Services, Emory Healthcare, and Atlanta Medical Center, demonstrating expertise in strategic marketing, public relations, crisis communication, and media relations across various healthcare organizations. Kendra Gerlach holds an MBA from Liberty University, an APR accreditation, and other relevant qualifications in the healthcare and business fields.