Anca Cernic, PhD, is a passionate quantitative researcher and analyst currently serving as the Customer Insights Manager at Vector Limited since 2023. Previously, they held the position of Executive Manager at DBM Consultants from 2022 to 2023 and led the Customer Insights Practice at Vector Limited from 2021 to 2022. Anca's extensive background includes roles as a Research & Insight Manager at Westpac New Zealand Limited (2017-2021), a Senior Television Audience Measurement Analyst at Nielsen (2015-2017), and various positions in market research and communications. Anca earned their PhD from the University of Auckland between 2014 and 2021.
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