Frieda de Lange

Frieda de Lange has extensive experience in marketing and communication roles. Frieda currently holds the position of Head of Marketing at Vegro, where they are responsible for all marketing, communication, and e-commerce activities. Prior to this, Frieda worked at HEMA as a Category Marketing Manager, where they achieved significant revenue growth and led the transition to a digital-first marketing strategy. Frieda also worked as a Senior Advisor and Advisor in Marketing and Communication roles at HEMA. Earlier in their career, Frieda held roles as a Coordinator of Marketing and Communication at Maxeda and as a Marketing Communication Coordinator at Vendex KBB. Frieda began their career at Elvia, where they worked as a Marketing and Communication employee, responsible for B-t-B marketing and communication activities.

Frieda de Lange's education history includes the following:

- Frieda de Lange is currently pursuing a Master's degree in Business Administration (Master bedrijfskunde) from NCOI Opleidingen, starting in 2021.

- In 2019, Frieda de Lange completed a short-term course on Content Marketing at the University of Amsterdam.

- From 2017 to 2018, Frieda de Lange attended de Baak and obtained a degree in Leading Professionals (Leidinggeven aan professionals).

- Frieda de Lange completed a course on Filming and Editing with a Smartphone (Filmen en monteren met je smartphone) at Film Atelier Bussum, ending in 2020.

- In 2018, Frieda de Lange participated in a Design Thinking workshop at SAMR.

- In 2017, Frieda de Lange attended an in-company workshop on Future Leadership.

- In the same year, Frieda de Lange also participated in an in-company workshop on Power Coaching.

- Frieda de Lange obtained a certification in WFT Schade Particulier from Lindenhaeghe in an unspecified year.

- In 2016, Frieda de Lange completed a course on Digital Marketing Strategy and Social Media at Nyenrode Business University.

- Prior to this, Frieda de Lange obtained Nima C certification in Marketing from 2007 to 2009 and Nima B certification in Marketing in 2005.

- In 2002, Frieda de Lange completed a course on Online Marketing (Cursus online marketing) at Webmarketing.

- In 2001, Frieda de Lange attended a course on Excel (Cursus Excel).

- In 2000-2001, Frieda de Lange studied Beleid, Communicatie en Organisatie at Vrije Universiteit Amsterdam (VU Amsterdam).

- From 1996 to 2000, Frieda de Lange pursued a Bachelor's degree in Communication from Inholland University of Applied Sciences.

In addition to the aforementioned education, Frieda de Lange has also participated in various other professional training courses and workshops, including Effective Influence at Boertien Vergouwen Overduin, Agile Project Management at KPN Consulting, and Advanced Leadership in a company context (Leiding geven voor gevorderden) through an in-company course at an unidentified institution.