Sunny Sanyal

Sunny Sanyal has extensive experience in marketing and leadership roles. Sunny currently serves as the Vice President of Marketing, Customer Experience, and Digital at VSG, a Dover Company. In this position, they are responsible for driving transformative change, organizational growth, and market leadership.

Prior to their current role, Sunny held various positions at Hyster-Yale Group. Sunny served as the Vice President of Marketing, overseeing brand strategy, product marketing, lead generation, customer experience, digital strategy, and analytics. Sunny also led the global marketing strategy and served as the leader of the enterprise CRM and CPQ platforms. Additionally, Sunny held the position of Group Marketing Director, providing strategic marketing, training, and CRM leadership and support to all HYG regions. Earlier in their tenure at Hyster-Yale Group, they established and led the CRM function and served as the Business Development Director for Europe, Middle East, and Africa.

Before joining Hyster-Yale Group, Sunny worked at Rowe Group of Companies as the Group Marketing Manager. Sunny spearheaded a marketing drive for a diverse portfolio of companies, leading the marketing function across six companies and providing strategic marketing support at the board level.

Sunny also had a role as a KTP (Knowledge Transfer Partnership) Associate at Rowe Group of Companies in partnership with the University of Plymouth. During this time, they worked on a strategic marketing turnaround project for the subsidiaries and established a fully functional central marketing function.

Overall, Sunny Sanyal has a strong background in marketing, customer experience, digital transformation, and leadership, with a focus on driving organizational growth and market leadership.

Sunny Sanyal's education history includes a Master of Science (MSc) degree in Strategic Marketing from De Montfort University. Prior to that, they completed their Bachelor's degree in Business Management (BBM) from Bangalore University. Their primary and secondary education was received at St. Paul's School, Darjeeling.

In addition to their formal education, Sunny Sanyal has attained certification as a Chartered Marketer from the Chartered Institute of Marketing (UK). Sunny also holds a PRINCE 2 (Projects In a Controlled Environment) Registered Practitioner - Project Management certification, though the institution where they obtained this certification is not specified.