Saara Pekkonen

Saara Pekkonen is an accomplished professional with extensive experience in sales, marketing, and digital transformation across various industries. Currently serving as Vice President of Sales and Marketing at Veikkaus Oy, Pekkonen leads initiatives to optimize customer acquisition and retention while driving innovative marketing campaigns. Previously held roles include Director of D2C & Streaming Business at MTV Oy, Director of C More & D2C at Telia, and multiple director positions at MTV Oy, where responsibilities ranged from managing VOD services to launching new streaming products. Earlier career experiences include leadership roles at Sony Music Entertainment and Dagmar Digital, where Pekkonen focused on digital business transformation and strategy. Saara Pekkonen holds an Executive MBA from Hanken & SSE Executive Education and degrees in economics and communication from Vaasa University and North-Carelian Polytechnic.