Tiia Nyholm

Tiia Nyholm is a seasoned marketing and sales executive with extensive experience in digital transformation, business development, and strategic leadership. Currently serving as Vice President of Marketing and Sales at Veikkaus Oy since June 2025, Tiia previously held various key roles at Yliopiston Apteekki from January 2015 to June 2025, including Development Director overseeing digital transformation and business growth. Prior positions include Multi Channel Manager at Bristol-Myers Squibb, Digital Business Manager at Sanoma Media Finland, and Marketing Coordinator at KILROY Travels. Tiia holds a Master of Arts in Finnish language, marketing, and international business from the University of Helsinki and completed the Malaysia International Business Program at Kolej Universiti HELP.