Vel Pitar
Dana Ichim has extensive work experience in marketing and brand management. Dana started their career at Procter & Gamble Balkans in 1995 and worked in the CMO Department until 1997. Dana then joined Coca-Cola Romania SRL in 1999 as a Brand Manager and later became the Group Brand Manager for the Adriatic & Balkan Business Unit. In 2013, they started their own marketing consulting business before joining Vel Pitar in 2017 as the Strategic Marketing Director, overseeing the marketing department and leading strategic planning and communication for the company's brands.
Dana Ichim attended Academia de Studii Economice din București from 1990 to 1995, where they obtained a degree in Marketing. Dana'sfield of study was also focused on Marketing.
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Vel Pitar
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Vel Pitar este lider pe piata romaneasca a produselor de panificatie si un jucator important in domeniul specialitatilor de cofetarie si patiserie, biscuiti si produse de morarit. Vel Pitar detine mai mult de 20% din piata de paine feliata din Romania, iar oferta de produse se regaseste zilnic pe masa a peste 1.500.000 de consumatori, ceea ce recomanda Vel Pitar ca principalul furnizor de produse de panificatie de calitate.