Enrique Fernández Allén

CEO at Velilla Group

Enrique Fernandez Allen has extensive work experience in various industries, including tobacco, food, and clothing. Enrique has held senior management positions in companies such as Velilla Group, Imperial Tobacco, Altadis, Tabacalera, Kraft General Foods, and Unilever.

At Velilla Group, they served as the Director General - General Manager since April 2011. The company specializes in the manufacturing, importation, distribution, and sale of workwear and technical clothing.

Prior to that, Enrique worked at Imperial Tobacco as the Spain - Sales Manager from September 2008 to April 2010. During their time there, they led the sales force handling a portfolio of cigarettes, popular cigars, and pipe tobacco. Enrique successfully implemented a sales force restructuring, integrated teams into a new company, and defined a new commercial model.

Enrique also had significant roles at Altadis, where they served as the Organization & Analysis Mk&Sales from April 2002 to February 2006, contributing to the strategic-financial analysis of commercial plans and playing a pivotal role during the tobacco price war and the national launch of Ducados Rubios.

Enrique'sprevious experience includes positions at Tabacalera as Trade Marketing Manager and at Kraft General Foods as Category Manager and Key Account Manager, where they managed various categories, launched product extensions, and established distribution channels.

Enrique began their career at Unilever, specifically in the Trade Marketing Department of Spain, where they worked with distributors and key accounts to develop distribution plans, visibility strategies, and incentives.

Overall, Enrique Fernandez Allen's work experience reflects their expertise in sales, marketing, management, and strategic analysis within various industries.

Enrique Fernandez Allen began their education journey in 1984 at Universidad Pontificia Comillas, where they pursued a degree in Law and Business Administration. Enrique specialized in E-3 Commercial Management and completed their studies in 1990. In 2007, Enrique briefly attended IESE Business School, where they obtained a PDG degree. Further information about their field of study during this time is not available.

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Timeline

  • CEO

    Current role