Tulay Idil

Tülay is an expert in Customer Strategies and has led large scale customer strategy and customer insight projects in various industries like banking, telecoms, logistics, retail and conglomerates. In her recent engagements she has designed and set up customer analytics and loyalty platforms for the largest book retailer, optics retailer and fashion retailer in Turkey. She managed the conceptual and functional design of the big data and coalition platform for one the biggest conglomerates of the country. Previously she was leading the customer strategies department for a large apparel retailer group. In her consulting role, she has led quite a number of customer insight projects in the MEA region for over 15 years.