Peter Birks

Peter Birks is an experienced executive leader, currently serving as the Chief Executive Officer at Velstar, where they lead a team focused on driving business transformation through innovative web optimization strategies. They have held significant roles in several organizations, including Executive Director at City Electrical Factors and Business President for EMEA Digital Marketing & Commercial Operations at Avnet, where they successfully implemented business transformation projects and achieved notable financial growth. With a strong emphasis on operational efficiencies and collaborative leadership, Peter has a proven track record of enhancing profitability and fostering high-performance teams across multiple sectors. They hold a BA (Hons) in Business Studies from the University of Plymouth.