Velvet Consulting
Johan Claveau is an experienced marketing and CRM professional with a solid background in data activation, campaign management, and marketing automation. Currently serving as Manager Data Activation for Performance at Velvet Consulting since January 2018, Johan has previously held various senior consultant roles in the same field. From April 2016 to December 2017, Johan worked at ADEO as Chef de projet marketing client & CRM, where responsibilities included implementing Salesforce CRM licenses and managing targeted email campaigns. Prior experience also includes positions at CPM France as Assistant Chef de Projet Marketing, Editions Atlas as Assistant Responsable CRM, and NEXITY STUDEA as Assistant commercial et marketing, showcasing a progressive career in client relationship management and marketing strategy. Johan holds a Master 2 in Marketing stratégique / Innovation des marques from OMNES Education and a Licence 2 in Administration Économique et Sociale from Université Évry Paris-Saclay.
Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.