Laura Ducournau

Laura Ducournau is an experienced professional in customer experience and digital transformation, currently serving as the Experience Design Director at Velvet Consulting since February 2019, where leadership of a team of seven UX/UI designers and a digital account manager is a key responsibility. Prior to this role, Laura held positions at Coca-Cola European Partners and Coca-Cola Enterprises, focusing on data-driven strategies and B2C CRM initiatives, enhancing shopper journeys, and managing direct marketing strategies. With a strong foundation in marketing and CRM from Grenoble Ecole de Management, Laura has consistently demonstrated expertise in customer-centric approaches and innovative marketing solutions across various FMCG sectors.