Velvet Consulting
Laura Ducournau is an experienced professional in customer experience and digital transformation, currently serving as the Experience Design Director at Velvet Consulting since February 2019, where leadership of a team of seven UX/UI designers and a digital account manager is a key responsibility. Prior to this role, Laura held positions at Coca-Cola European Partners and Coca-Cola Enterprises, focusing on data-driven strategies and B2C CRM initiatives, enhancing shopper journeys, and managing direct marketing strategies. With a strong foundation in marketing and CRM from Grenoble Ecole de Management, Laura has consistently demonstrated expertise in customer-centric approaches and innovative marketing solutions across various FMCG sectors.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.