Velvet Consulting
Laura Roy is a digital consultant with extensive experience in eCommerce project management, currently serving as a Consultante Confirmée Digitale at Velvet Consulting and Chef de projet eCommerce B2C at Nestlé Nespresso SA. Laura has a strong background in leading promotional campaigns, defining client needs, feasibility studies, and project prioritization, evidenced by successful project launches such as the Compostable campaign in collaboration with Jean Imbert and the Orient Express. Previous roles include Product Owner at Philip Morris International, where Laura oversaw a B2B portal redesign, and Chef de projet digital & Product Owner at WSHOP, facilitating the launch of multiple websites. Education includes a Master's degree in Digital Marketing and Communication from ISG Institut Supérieur de Gestion.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.