Bassel Bakdounes

Bassel Bakdounes is the current CEO at Velvet Media. Prior to this, they were the Owner and Administrator of LATIN LOVER srl from 2007 to 2014 where they oversaw the creation and development of the Latin Lover "streetwear" brand as well as the launch of other brands and projects in the apparel industry. Bassel also managed marketing and sales control for Italy, Japan, and Russia. In 2005, they began working for PHILIP MORRIS Italia in their trade marketing and sales department where they controlled and supported sales and all POS material in their territory. Bassel was also responsible for trademarketing activities for select clients. From 2004 to 2005, they worked in product marketing for Ferrari S.p.A.

Bassel Bakdounes has a master's degree in business administration from CUOA Business School and a bachelor's degree in public relations and advertising from IULM University.

Some individuals on their team include Stefano Negroni - People & Organization Director, Silvia Assirelli - Communications Director.