Merje Shaw

Merje Shaw has extensive experience in user experience research and service design, currently serving as Research Lead at Vemi Money and Research Consultant at Glafos since February 2024. Previously, Merje was a Service Design course instructor at Experience Haus, and held roles as CXO at ClickASnap and Lead UX Researcher at Sedex, where significant contributions included developing a customer organization maturity model and training product teams in user research. At Tesco, as a Senior User Experience Researcher, Merje led strategic research initiatives that facilitated the expansion of Whoosh and implemented comprehensive training programs. Merje is also the founder of Scandiscapes Ltd, a sustainable online retail business, and has worked as a User Experience Researcher at Pollinate and Customer Experience Lead at The BIO Agency, focusing on enhancing customer insights and brand experiences.