Alison Zarrella

Alison Zarrella is an experienced marketing professional currently serving as the Vice President of Integrated Marketing at The Venetian Resort Las Vegas, where responsibilities include managing comprehensive paid media strategies to boost hotel bookings and restaurant reservations. Previously, Alison held the position of Executive Director of Social Media & Content at The Venetian, overseeing social media strategies that integrate marketing and operational departments. Prior roles include Director of Social Media Marketing at Let's Rally, Social Media Manager at The Cosmopolitan of Las Vegas, and various roles in writing and social media strategy across companies like Zipcar and Digitas. Alison is also the author of "The Facebook Marketing Book," showcasing expertise in leveraging social media for brand engagement. Alison holds a Bachelor of Science degree in Communications from Boston University.