Laura Figueroa

Laura Figueroa is an experienced marketing professional with a focus on performance marketing, particularly in search engine advertising (SEA) and social media advertising (SMA). Currently serving as the Performance Marketing Lead at Vente-unique.com, Laura coordinates acquisition strategies across 11 European countries and emphasizes process improvement and data-driven optimization. Previous roles include International Traffic Lead and Southern Europe E-marketing Team Lead at Vente-unique.com, where Laura focused on driving growth and optimizing budgets for various digital marketing channels. Prior experiences include managing online strategies at Effilab, and serving as a Subject Matter Expert at Johnson & Johnson, as well as supporting marketing initiatives at Procolombia. Laura holds a Master’s degree in Digital Marketing & CRM from IÉSEG School of Management and a degree in International Business Administration from Universidad del Rosario.