Lyssa King currently serves as the President of Lands Collection by Diamonds de Canada, where the focus is on storytelling through captivating diamond jewelry that highlights the journey and origins of natural diamonds. Previously, Lyssa held positions in marketing and operations at Diamonds de Canada since February 2020 and worked as a Business Developer at Venus Jewel in Mumbai, India, since February 2010, fostering relationships in diamond brokerage. From June 2013 to 2016, Lyssa was the Director of Business Development at W by Worth, a New York City-based company with significant annual sales, overseeing seasonal product lines. Earlier experience includes a role as a Business Developer at Outer Edge Stage from 2009 to 2013. Lyssa is a GIA Graduate in Diamonds, having completed the program in 2018.
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