Nikki Yoerg

Nikki Yoerg serves as the Director of Brand Strategy at Vera Bradley and is the CEO and Founder of Nikki Yoerg Consulting, both positions held since June 2024. Previously, Nikki was the Director of Brand Marketing at Salt & Straw from November 2021 to June 2024 and worked as a Brand Executive at Wieden + Kennedy from March 2020 to November 2021, managing clients like Nike and Amazon. Nikki's experience also includes roles at Deutsch LA, where various positions involved managing significant accounts including Dr Pepper, and Nina Hale/Performance Digital, where skills in digital media marketing were developed. Nikki Yoerg holds a Bachelor of Arts in Professional Strategic Communications from the University of Minnesota and has educational experience from Universitat Autònoma de Barcelona.