Jenna Lefkowits

Sr. Director Of Strategic Marketing - Global IVD Business Unit at Veracyte

Jenna Lefkowits has a diverse work experience spanning various roles and companies.

Jenna started their career at Bromberg Consulting in 2000 as an Account Manager, where they focused on creating and maximizing brand identity for clients through cold calling, software associations, and networking. Jenna worked there until 2001.

In 2001, Jenna joined Takeda Pharmaceuticals as a Senior Pharmaceutical Representative. Jenna held this role for over 10 years, until 2012.

From 2012 to 2021, Jenna worked at Roche, starting as an International Product Manager, Associate for Advanced Staining Assays. Jenna was responsible for driving and managing activities for a portfolio of over 250 primary antibodies, launching new products, and coordinating communications between the team and global affiliates. Jenna also played a key role in launching various primary antibodies globally and managing a partnership with an external business partner.

In 2014, Jenna was promoted to International Product Manager for Advanced Staining Platforms, and in 2015, they became a Senior International Product Manager for Advanced Staining. In these roles, they continued to drive product launches and marketing campaigns, while also taking on responsibilities such as creating training materials and developing an iPad application for global sales and marketing. Jenna worked at Roche until 2021.

In 2021, Jenna joined Veracyte, Inc. as the Director and later Sr. Director of Strategic Marketing for the Global IVD Business Unit. In this role, they led the development of the IVD business strategy for long-term growth and success, collaborated with senior leadership, conducted market and competitive research, and presented clear paths forward. Jenna also managed the global strategic marketing team, developed and grew relationships with key opinion leaders and business partners, and played a key role in product marketing and budget management.

Overall, Jenna Lefkowits has demonstrated expertise in strategic marketing, product management, and building business relationships across their career in the pharmaceutical and consulting industries.

Jenna Lefkowits has a Bachelor's of Science degree in Business Administration with a focus on Marketing and Business Management from the University of Arizona. Jenna also holds a Master's in Business Administration (MBA) from the University of Arizona - Eller College of Management.

Links

Previous companies

Takeda Pharmaceutical logo
Roche logo

Timeline

  • Sr. Director Of Strategic Marketing - Global IVD Business Unit

    March, 2023 - present

  • Director Of Strategic Marketing Global IVD Cancer Diagnostics

    May, 2021

View in org chart