Lauren Guttormsen

Director, Marketing - Membership at Verano Holdings

Lauren Guttormsen is a seasoned marketing professional with extensive experience in membership marketing, retention strategies, and customer loyalty programs. Lauren has held various leadership roles in companies such as Verano, Itzy Ritzy, Tiege Hanley LLC, The Mid-America Club, SmithBucklin, and Blackhawk Country Club. Lauren's expertise lies in developing and executing marketing campaigns to drive customer loyalty, increase retention, and boost revenue growth. Lauren holds a Bachelor of Arts degree in Journalism and Mass Communications from the University of Wisconsin-Madison.

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