Nichole Carver is a seasoned marketing professional with a strong focus on digital media and advertising. Currently serving as a Paid Media Analyst at VERB Interactive since May 2022, Nichole excels in planning, implementing, and optimizing paid advertising campaigns across multiple platforms, while also generating performance reports. Prior experience includes roles as a Marketing and Communications Specialist at LakeCity Works, where Nichole specialized in storytelling and targeted digital marketing, and an Intern Communications Specialist at Petite Riviere Vineyard, where engagement and customer education were key. Additional roles in resource development and philanthropy have further enhanced Nichole's skill set in social media management and stakeholder relations. Nichole holds a Bachelor of Business Administration in Marketing and Management from Mount Saint Vincent University and a Diploma in Business Administration from Nova Scotia Community College.