Melanie Bauman

Melanie Bauman is an experienced leader in the marketing, advertising, retail, and grocery industries, currently serving as VP/Head of Industry Grocery at Vericast since February 2022. Previously, Melanie held various leadership positions at Valassis from January 2004 to June 2022, including VP Integrated Media Sales and Executive Director of Integrated Media Sales, where strong skills in advertising and consumer products were demonstrated. Earlier roles include Director of Business Development at Catalina Marketing and Supermarkets Online, as well as multiple positions at Ralphs Grocery Company spanning 16 years. Melanie holds a BA in International Business from California State University, Fullerton, an Executive Program credential in Food Industry Management from USC Marshall School of Business, and an Executive Certificate in Food Industry from Cornell University.