Muzaffar Ariff is an experienced professional in the technology and business sectors, currently serving as the Country Manager for Malaysia at Verint since May 2023. Muzaffar has been the Business Owner of Charis Pool Villas Sdn Bhd since September 2018 and previously held significant roles, including Director for Enterprise and Public Sector at SAP, Regional Sales Manager and Country Manager for Malaysia, Brunei, and Indochina at Avaya, and Country Director for Malaysia and Indonesia at Genesys, where Muzaffar played a key role in establishing market leadership in customer experience software. Early career achievements include more than doubling Cisco's collaboration business in Malaysia and securing SAP's largest CRM technology deployment in the country. Muzaffar holds a Bachelor's degree in Economics from the University of Warwick and A-levels from Haileybury & Imperial Service College.
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