Taha Zafar

Taha Zafar is a Senior User Experience (UX) Researcher at VERISIGN, a position held since June 2021. Prior to this role, Taha contributed to user-experience research at Mediabarn, Inc., focusing on projects related to IRS.gov from May 2018 to June 2021. Taha also served as a Graduate Research Assistant at George Mason University, working on behavioral studies in the Social Robotics & Embodied Cognition Lab under Dr. Eva Wiese. Earlier experience includes a qualitative research internship with Oath, where Taha assessed consumer experience, and roles in customer service at Banana Republic and as an undergraduate research assistant at George Mason University. Taha holds a Master of Arts in Human Factors and Applied Cognition and a Bachelor of Science in Human Factors/Applied Cognition and I/O Psychology from George Mason University.