Rodney R. Reisdorf

Rodney is an experienced, results-driven leader of SaaS and enterprise software solutions with a successful history in the B2B and B2C industries. He has served in senior-level roles focusing on client delivery and operational strategies. Before joining Verivend, Rodney was an early-stage employee at Liazon, where he built and scaled the company’s client onboarding and software implementation department and methodology, successfully utilized by over 1,000 customers. Rodney also served as the strategic business owner and client delivery leader for Liazon’s benefits technology platform, generating $10Mn+ in new annual revenue and $30Mn+ in annual recurring revenue. Prior to Liazon, Rodney was responsible for the implementation of enterprise software and professional services delivery at LiquidMatrix in the higher education industry. Rodney has deep expertise in architecting client service strategies from concept to completion, software platform and product development, operational process design, and building successful cross-functional teams. Rodney received his MBA and undergraduate degree in Computer Science from Canisius College in Buffalo, NY.