Samson Poon is a seasoned Intelligence & Data Manager with over 10 years of experience in digital analytics, customer data platforms, and marketing technology. Currently serving as a Tealium Integration Expert/Architect at Verizon, Samson previously held roles at various companies including Primecredit Limited, where they managed digital channel performance and implemented a CDP that drove a 10% increase in loan applications. They have also been a Data, Analytics & Insights Lead at Mirum Agency, where they developed omni-channel strategies for high-profile clients, and orchestrated complex tagging implementations while leading global teams at HSBC. Samson's educational background further supports their expertise in the digital analytics field.
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