Tessa Horehled

Tessa Horehled is a seasoned marketing professional with extensive experience in brand strategy and engagement. Currently serving at Verizon in Creative Strategy for Brand Engagement, Tessa leads initiatives such as device launches, corporate social responsibility programs, and the development of an in-house Creator program. Previously, Tessa held the role of Global Head of Brand Programs & Activation at Siemens, where a significant rebranding effort was executed, along with the launch of a global brand campaign. Additional roles include Planning Director at AKQA, where comprehensive brand marketing strategies were created for GORE-TEX, and Vice President at DigitasLBi, overseeing social strategy for various high-profile clients. Tessa is also the founder of the award-winning blog Drive A Faster Car and has an educational background that includes an Executive Certificate in Data-Driven Marketing from Cornell University.