Michael DuFresne

Michael DuFresne has a diverse work experience that spans over 15 years in various marketing and advertising roles. Michael is currently working as a Digital Director at Vermilion since February 2023. Prior to this, they were the Director of Digital Marketing at Gaia Inc. from June 2019 to February 2023. In this role, they led a team focused on customer lifecycle marketing, content marketing, and new customer acquisition. Michael successfully scaled established platforms and tested new paid channels, which resulted in over 80% year-over-year member growth for three consecutive years.

Before Gaia Inc., Michael worked at Marin Software as a Customer Success Director and also served in the role of Online Marketing Manager. During their time there, they played a crucial role in retaining a large revenue-generating client, which led to a 28% growth in monthly recurring revenue (MRR).

Prior to Marin Software, Michael held positions at FTD and Borders, where they worked as a Manager of Online Marketing and Affiliate Marketing Program Manager, respectively. Michael also gained experience as a Marketing Specialist at Toyota during an internship.

Overall, Michael DuFresne has a strong background in digital marketing, customer lifecycle marketing, content marketing, and online advertising. Michael has consistently achieved remarkable results and demonstrated the ability to drive growth and retention in their roles.

Michael DuFresne has a Bachelor of Science in Agriculture (BSA) with a focus on Marketing from Michigan State University. Michael also studied abroad at UNSW, although the specific field of study is not provided. In terms of certifications, Michael is a Google Adwords Certified professional, obtained in April 2015. Michael is also skilled in Facebook advertising, having earned certifications as a Facebook Studio Edge- Ads Expert and a Facebook Studio Edge- Pages Expert in October 2013. Lastly, Michael is scheduled to obtain a Google Analytics Individual Qualification in February 2023.