Peter Winch

Vice President Marketing at Vermont Federal Credit Union

Peter Winch has a diverse and extensive work experience in the marketing and advertising industry. Peter is currently working as the Director of Marketing at Vermont Federal Credit Union since November 2019. Prior to this, they operated their own marketing consultancy called Peter Winch Marketing from 2017 to 2019, where they served as an Independent Marketing Consultant. During this time, they managed various banking and B2B accounts and consulted on strategic marketing programs for Liberty Mutual Insurance.

Before starting their consultancy, Peter worked at Match Marketing Group as the SVP, Group Account Director from 2012 to 2017. In this role, they managed relationships with clients such as ExxonMobil, Keurig Green Mountain, and Welch’s, developing integrated marketing campaigns to drive sales and increase product distribution.

Prior to Match Marketing Group, Peter was the VP/Account Director at Conover Tuttle Pace from 2009 to 2012, where they oversaw accounts for clients like Boston Red Sox, Breeders’ Cup, and Suffolk Downs. Peter worked closely with cross-functional teams to develop targeted online and integrated campaigns to achieve client business goals.

From 2004 to 2008, Peter worked at Mullen as the VP/Account Director, managing high-profile agency business for clients such as Ancestry.com, Stanley Tools, and Massachusetts Office of Travel & Tourism. Peter provided strategic client relationship management and ensured successful creative outcomes.

Peter started their career at Arnold Worldwide, where they served as the VP/Management Supervisor from 1995 to 2004. Peter developed brand strategies for key accounts including Titleist and FootJoy golf, Monster.com, and FRAM Filters. Additionally, they managed a team of account service associates and provided guidance and support.

Overall, Peter Winch has demonstrated their expertise and leadership skills in various marketing roles throughout their career.

Peter Winch obtained a Bachelor of Arts (BA) degree in English Language and Literature from Hobart and William Smith Colleges. Peter also holds certifications in Hubspot Sales Software from HubSpot Academy and Credit Union Development Educator from The National Credit Union Foundation. Peter obtained the Hubspot Sales Software certification in September 2019, but the month and year of their Credit Union Development Educator certification are unspecified.

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Timeline

  • Vice President Marketing

    November, 2019 - present