Caroline Tian

Versace

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Caroline Tian

Ecommerce Director, APAC

Caroline Tian is an accomplished Ecommerce Director at Versace since December 2021, specializing in platforms such as Tmall, JD, TikTok, Red, and Mini Program within the APAC region. Prior experience includes serving as Senior Ecommerce Manager at Under Armour, where Caroline built a team of seven and established a business generating $200 million in revenue. Responsibilities included owning the P&L for TikTok stores and omni-channel business while implementing effective online merchandising strategies and performance marketing. Earlier roles encompass Ecommerce Manager at The Beast, Marketing Supervisor at Glamour Sales - Alibaba Group, and Co-founder of AccentSF.com, leading marketing and merchandising efforts. Caroline holds a Master of Fine Arts in Fashion Merchandising from the Academy of Art University and completed the CORE program at Harvard Business School in late 2021.

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