Issac Koh

Regional Director Of Ecommerce & Digital, APAC at Sports Direct

Issac Koh, with a strong background in eCommerce and digital management, currently serves as the Regional Director of eCommerce & Digital for both Sports Direct and Frasers Group since November 2022. Prior to these roles, Issac held significant positions at TikTok Shop as Category Director for Electronics & Voucher, and at Alibaba Group as Regional Head of Category Management. Issac's experience also includes leadership roles at ezbuy as Head of Marketplace, Lazada Group as Category Manager and Senior Key Account Manager, Panasonic as Senior Key Account Executive, and Nippon Paint Malaysia as Event Executive. Academic qualifications include a Bachelor of Science in Marketing from both Southern New Hampshire University and HELP University, completed between 2008 and 2012.

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